I'd change the name to "Wolverine Motors"

My hat is off to this man, and his excellent model of salesmanship:

Mark Muller, owner of Max Motors, is upgrading an earlier sales gimmick in which he offered new truck buyers to choose between a $250 gas voucher or a gun voucher. The website says the dealer is giving away guns again "due to popular demand."

"Muller calls the initial deal an overwhelming success," Business Insider reports. "He also says it generates a lot of publicity and really angers 'liberals.'"

Muller tells CNN he is won't be handing out the free weapons personally but will give buyers a voucher to use at a gun store.

The AK-47 isn't typically a "precision" rifle, but the name has universal recognition, and the ZOMG-factor of getting one (via voucher) with one's new truck should not be discounted. To the contrary, it seems to be working out for Mr. Muller just fine.

Personally, I'd rather have the extra cash from buying a used truck (a depreciating asset of flexible value), then use the surplus to buy several quality firearms and corresponding ammunition by the case, but that's just me.